Answer:
B) Bosch has a positive customer brand equity
Explanation:
From the perspective of microeconomic theory, companies that produce similar products seek to differentiate themselves through product differentiation that creates a link between the brand and the customer. These differentiations are diverse and can be punctual, for example, a washing machine that uses less energy compared to the average of other machines on the market, or solid, when the company can make the brand a synonym of quality for the consumer, as is the case with Bosch. Since Adam does not know the imported product, he chooses Bosh precisely because this company has a positive brand equity with him.
In this case, she is addressing the needs of: safety
According to maslow, humans' need for safety will dominate our brain as soon as our basic needs (food, clothes, and shelter). are met.
It's a part of human attempt to create control that repel all the threats from the world that we can't predict.
Maryland was founded on behalf of Roman catholic colonists.
