from the information about chobani in the case and at the start of the chapter, (a) who did hamdi ulukaya identify as the target market for his first cups of greek yogurt and (b) what was his initial "4ps" marketing strategy?
a. Target market for Chobani Greek Yogurt. Hamdi Ulukaya saw his Chobani Greek Yogurt as appealing to all American consumers—the mass market—when he first introduced his Greek Yogurt in the United States. That is exactly the reason that he wanted distribution in the dairy cases of major U.S. grocery and supermarket chains, and not in their niche sections or in health food or specialty stores.
Now, with the introduction of its Champions line of Greek Yogurts, Chobani is reaching the kids' market segment. With its 2013 introduction of Chobani Bite in a smaller 3.5-ounce cup, Chobani is trying to reach a "snack" market segment. And with Chobani Flip, it is trying to reach an experimenting, gourmet market segment who add "mix-ins" to regular Chobani Greek Yogurt.
b. Chobani's initial 4Ps marketing strategy. Consists of the following marketing actions:
· Product strategy. Offer a Greek Yogurt for a mass market that is healthier than competing U.S. yogurts and does not have artificial ingredients and preservatives.
· Price strategy. Priced affordably at $1.29 for a single-serve cup that is accessible to all.
What is Marketing strategy?
A marketing strategy is a long-term plan for attaining a business' objectives through an understanding of client needs and the development of a distinct and long-lasting competitive advantage. It includes everything, from choosing which channels to utilize to contact your customers to figuring out who they are.
To learn more about marketing strategy from the given link:
brainly.com/question/25640993
Answer:
The net income is $150,500 and the return on assets is 20.06 %
Explanation:
The formula for computing net income and return on assets is shown below and the computation is also made.
Net income = Sales revenue × Profit margin
= $2,150,000 × 7%
= $150,500
Return on assets = Net income ÷ total assets
= $150,500 ÷ $750,000
= 0.2006
= 20.06 %
Thus, the net income is $150,500 and the return on assets is 20.06 %
Answer:
Stock C is correct answer
Explanation:
According to the investigation of LaPorta's 1996 study Stock expected to have poor earnings growth has the greatest alpha. Unlike, the option stock A and option stock B with modest and higher earnings growth.
Corrct Answer: Stock C.
Answer:
320,000
Explanation:
Given that,
Common stock outstanding on January 1, 2017 = 300,000 shares
On May 1, shares issued = 30,000
Weighted average shares
:
= [300,000 × (12 ÷ 12)] + [30,000 × (8 ÷ 12)
]
= 300,000 + 20,000
= 320,000
Therefore, the weighted-average number of shares outstanding is 320,000 if the 30,000 shares were issued for cash.
Note:
As they issued stock dividend additional shares assumed to be outstanding from the very beginning of the year.
Answer:
C. Tenancy in common.
Explanation:
Based on the information provided within the question it can be said that Scotty and Kirk must title the boat as a tenancy in common. This refers to ownership contract in which each party has a separate transferable interest in the ownership of the asset in question. Which in this case would be the boat that they would like to purchase together. By doing so they would be able to transfer each of their ownership to whomever they would like in the future, without the approval of the other.
