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liraira [26]
3 years ago
13

Strategic groups typically follow different business strategies. In the pharmaceutical example in this case, the high-risk, high

-return strategy of the proprietary group would be characterized as: ______________
a. differentiation.
b. cost-leadership.
c. targeted cost-leadership.
d. related diversification.
e. nonmarket strategy.
Business
1 answer:
Bumek [7]3 years ago
4 0

The pharmaceutical example whereby the high-risk, high-return strategy is employed would be characterized by: d. related diversification.

<h3>What is Related Diversification?</h3>

Related diversification can be described as a scenario whereby a firm ventures into a new industry in which there are similarities in the business lines of the new and old industry.

In most cases, related diversification, is a strategy where the existing products and services have much similarity with the new ones that are being developed.

Therefore, the pharmaceutical example whereby the high-risk, high-return strategy is employed would be characterized by: d. related diversification.

Learn more about related diversification on:

brainly.com/question/417234

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