Strategic groups typically follow different business strategies. In the pharmaceutical example in this case, the high-risk, high

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Strategic groups typically follow different business strategies. In the pharmaceutical example in this case, the high-risk, high

-return strategy of the proprietary group would be characterized as: ______________
a. differentiation.
b. cost-leadership.
c. targeted cost-leadership.
d. related diversification.
e. nonmarket strategy.

Business

1 answer:

Bumek [7] · Answer 1 · 2022-10-24T12:14:25+03:00

The pharmaceutical example whereby the high-risk, high-return strategy is employed would be characterized by: d. related diversification.

<h3>What is Related Diversification?</h3>

Related diversification can be described as a scenario whereby a firm ventures into a new industry in which there are similarities in the business lines of the new and old industry.

In most cases, related diversification, is a strategy where the existing products and services have much similarity with the new ones that are being developed.

Therefore, the pharmaceutical example whereby the high-risk, high-return strategy is employed would be characterized by: d. related diversification.

Learn more about related diversification on:

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