Question

Research and media firm Youth Culture publishes Watch magazine, a teen publication distributed free to high school students, and wanted to gauge whether it was meeting the needs of its audience. Youth Culture handed out surveys to learn how students felt about the publication. Feedback indicated teen boys and girls were demanding very different things from the magazine. This feedback was gleaned from ________ data.

Answer 1

The feedback received through the survey that indicated that boys and girls were demanding very different things from Watch magazine was obtained from questionnaire data, which is a survey method used to gather information.

Qualitative research

It is a method of scientific investigation that uses verbal and visual data to understand a given phenomenon in a more comprehensive and subjective way, being a method widely used in the social sciences.

Therefore, the questionnaire corresponds to a method of collecting information through an exploratory character that can use words, phrases and images for a better understanding of subjective aspects of human behavior.

The correct answer is:

• Questionnaire

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