Question

Spectrum uses its sales reports broken down by geographic regions as part of its marketing research to determine which markets are most rapidly adopting fiber-optic internet connections. In this example, Spectrum is using :_________.
a. internal secondary data.
b. internal sampling.
c. internal primary data.
d. external secondary data.
e. external primary data.

Answer 1

Answer:

A. internal secondary data.

Explanation:

What is internal secondary data?

are a data that have been collected within the firm, such as sales records, purchase requisition, and invoices. internal secondary data is used for database marketing.