Answer:
Broadcasters sold airtime to sponsors who then used it to run advertisements for their goods and services.
Explanation:
Since NBC's success, this model has been adopted by other companies. Sponsors bought airtime from the broadcasters in order to run commercials during commercial breaks of the shows that were being broadcast. There is a direct correlation between airtime and popularity. And it turned out to be a win-win situation for everyone involved, including the radio station and the advertisers.
A. The media was a not-for-profit organization until the advent of television.
B. Companies split and sold off those newly created companies for a profit.
C. Broadcasters sold airtime to sponsors who then used it to run advertisements for their goods and services.
D. Broadcasts were not, in fact, free. Rather, listeners paid a subscriber's fee to hear the broadcasts.
E. Broadcast companies received a cut of the profits from the sales of radio equipment.
The answer would be that companies bought time from the radio network to run ads for their goods and services.
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