A market segment is a subgroup of people or organizations that have one or more characteristics in common that cause them to have the same product needs. Everyone needs water to drink, but does everyone need bottled water? For companies to successfully reach their precise customer, they need to divide a market into similar and identifiable segments through market segmentation.
The main reason companies divide markets into identifiable groups is so that the marketing team can create a custom marketing mix for the specific group. For example, Farmer Joseph realized early on that not everyone would purchase his expensive organic produce. He did not want to exhaust his financial budget by advertising to the masses. Instead, he identified his target market and created a specific marketing plan to communicate effectively with his prime customers.
His target market consisted of females age 18-65, with an income of $50,000+, who have healthy eating habits and who are concerned about pesticides. His plan consisted of ad placement in local women's magazines, newspapers and also email blasts to a list that he formulated with age and income specifics. Lastly, he advertised with a local gym about his healthy produce. Marketers have numerous choices in how they can segment a market.
If the farmer had planned on targeting everyone, then the type of segmentation would have been called no market segmentation. The opposite type of segmentation would be if he decided to target based on every individual factor available. This would be called a fully segmented market. Other choices include segmenting just by gender, income, lifestyle, ethnicity, family life cycle, age group, or even a combination-type.
Companies will not survive if the marketing strategy is dependent upon targeting an entire mass market. The importance of market segmentation is that it allows a business to precisely reach a consumer with specific needs and wants. In the long run, this benefits the company because they are able to use their corporate resources more effectively and make better strategic marketing decisions.
The net present value of this lockbox arrangement is $1,205,378.06.
Since you are considering implementing a lockbox system for your firm, and on an average day, your firm receives 1,370 checks with an average value of $ 880 each, and the daily interest rate on Treasury bills is 0.01 percent, and the bank charge per check would be $ 0.25, to determine what is the net present value of this lockbox arrangement, the following calculation must be performed:
- ((1370 x 880) x 1.0001) - (1370 x 0.25) = X
- 1,205,720.56 - 342.5 = X
- 1,205,378.06 = X
Therefore, the net present value of this lockbox arrangement is $1,205,378.06.
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According to the research, crowdsourcing is the open technique that involves generating insights based on ideas from massive numbers of people.
<h3>What is crowdsourcing?</h3>
It refers to a massive collaboration provided by individuals who are not part of an entity or institution.
It is an open modality of joint work of an indefinite number of people, who contribute their ideas for the development of a certain project.
Therefore, we can conclude that according to the research, crowdsourcing is the open technique that involves generating insights based on ideas from massive numbers of people.
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Answer:
A. Lower prices can benefit the general economy.
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