Question

Fill in the blanks: The plan you present during the advise phase of your inbound sales strategy closes the gap between _______ and _______.
your prospect’s budget, your company’s needs
your goals, your prospect’s goals
where the prospect is now, where they want to be
the awareness stage of the buyer’s journey, the consideration stage of the buyer’s journey

Answer 1

The plan you present during the advise phase of your inbound sales strategy closes the gap between where the prospect is now and where they want to be.

Explanation:

Inbound sales is a strategy that gives priority to individual customers ' desires, concerns, priorities and ambitions. Rather, retailers seek to reach customers where they are and direct them through the decision-making process rather than concentrate on closing their transactions as soon as possible.

In that phase you need to paint an image that the current plan of your perspective will not get you where you want to go, and that the plan you are about to present will close the gap between where you want to go and where you are now. In your presentation, what you are doing is to explain how to close this gap.