Question

Store Window Creativity and Shopper Behavior (continued). In their paper, the authors of the study in Exercise 9.40 also reported the results of a second study to compare more/less creative window displays. In this second study, the authors used a single retailer and displayed the same merchandise in exactly the same way for both the more and less creative window displays. The differences between the window displays only involved the design surrounding the merchandise being more or less creative, not the content. Subjects recruited from the retailer's customer database were randomly assigned to view an image of one of the two window displays. After viewing the image, subjects answered questions about whether the products in the display made them want to enter the store. (a) Is this an observational study or an experiment? What are the explanatory and response variables. (b) Exercise 9.40 considered some of the drawbacks of the first study. Explain how this second study addresses those drawbacks. Does either study suffer from a lack of realism? Explain briefly.

Answer 1

The activity described is an Observational Study. The explanatory variable was the design of the surrounding merchandise.

Research and Realism

The exercise is an observational study because the researcher does not interfere with the subjects.

B) The study does not suffer from a lack of realism. The people were recruited randomly and were not told what to observe, rather, they were questioned later on what they had observed.

Realism in research refers to the concept that what occurs in the mind are tangible. These tangible occurrences may modify behavior and the factors that trigger such behaviors can be observed and identified by the use of qualitative means.

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Observational Studies:brainly.com/question/1051685

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