Industries desperately try acquiring new customers. Some of the companies are likely toapply inappropriate means of gaining their attention. One of the methods is target marketing.This is where corporations use adverts and marketing as a means of attracting consumerstargeting their customers accurately to sell their goods. However, not all industries use theethical procedures in getting customers. This raises the question as to whether it is ethical forbusinesses to target uninformed consumers.It is unfortunate that some businesses use deceptive and manipulative strategies toattain the sales objectives. It more unfortunate that most people trust companies in that theyconsider their interests. However, the use of marketing means and targeting uninformedcustomers is not unethical or manipulative means.
