Question

How does the buying decision process differ when consumers are shopping on the Internet or mobile device compared with shopping in a store in terms of locations or sites visited, time spent, and brands examined?

Answer 1

Explanation:

The purchase decision process on the Internet or on mobile devices compared to purchases in a physical store, differ according to the characteristics of each of the shopping environments.

According to Kotler and Keller, the consumer purchase decision process goes through 5 stages:

1. problem or need recognition,
2. information search,
3. evaluation of alternatives,
4. purchase,
5. post-purchase behavior.

Therefore the consumer will determine which are the essential attributes when making a purchase and which ones will bring the greatest benefits.

Currently the online shopping market has grown substantially, since most individuals have access to the internet, which makes companies look for a greater online presence, which guarantees the possibility of also offering consumers greater benefits, such as greater discounts and promotions. , since, there is a reduction in systemic and physical costs when the company sells over the internet.

Therefore, online stores compared to physical stores are more likely to offer purchase and post-purchase benefits, in addition to a greater variety of products and brands available, increasing consumer choice.