Ethos is a persuasion method that is used to establish a person's credibility in a topic to convince a person or many people to join their side by using their character/credibility.
Explanation:
Ethos is one of the three persuasion methods originated from Greek that means 'character'. Ethos is when a person establishes their credibility in an argument which is then used to persuade the audience through the persons 'character.' One example of this in modern day advertisement is using a celebrity to promote a product. If it's a celebrity people will find them more credible, then the audience will become more willing to buy the product.
They're two other persuasion methods used often in modern day advertisement that are called: pathos, and logos. Which means emotion and logic, pathos convincing someone buy using their emotions. A good example of pathos are animal rescue commercials. Logos is using facts/logic to persuade the audience. A good example of logos is a medical commercial that shows data or results of their product working.
This excerpt mainly contains <u>metaphors.</u> Metaphors are comparisons of two things--example, fresh scent → sunny breeze--that are deemed alike in different aspects.
<em>note: metaphors never contain phrases such as, "like" or, "as" when comparing!</em>
