Question

Market Street Grocery carries a complete line of products that appeal to Hispanic customers. Market Street buys cleaning products such as Fabuloso, food products such as tortillas and tacos, and birthcards written in Spanish from its suppliers. This is an example of segmentation based on _______.

Answer 1

Due to the fact that the segmentation is based on products that appeal to Hispanics, this is a segmentation based on Psychographic factors.

What is psychographic segmentation?

This is the type of segmentation that is made due to the lifestyle of a group of people. This is one where the customers are broken into segments.

These segments are affected by the values, the beliefs and the social status of these people.

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