Question

Jillian has been asked to write a marketing plan for a new restaurant. What questions will Jillian likely address in her marketing plan? Be specific and offer questions related to a restaurant

Answer 1

Answer:

You need to include market research, target market, positioning, competitive analysis, market stra

Explanation:

What are the habits and likes/dislikes, trends in the restaurant industry?

Who is the target market for this restaurant (i.e. millennials? boomers? single adults 21-45?)

What is the desired positioning? i.e. Will it be a value restaurant? Greek? Known for great service?

Who are the local competitors?

Use a SWOT analysis on the competition. You can also use the Porter Five Forces tool.

What is the planned BUDGET for the restaurant's marketing (month by month)?

What will be the established performance metrics?