The answer is most likely "increased popularity" or "less negative press"
The solution is clear- we simply need the courage to follow through.
B. it's saying I as in like first person view and its personal.
The verb <em>to cost </em>is C. linking irregular weak verb.
It is irregular because its past form is not formed with -ed, but: cost - cost - cost. It is linking because it links the subject with its price.