Question

Jecker and Landy (1969) conducted an experiment in which some participants were asked by the experimenter to return monetary compensation to him, others were asked by the department secretary to return the money to a fund, and still others received no request for the return of their compensation. Participants who were approached by the experimenter evaluated him better than did participants in the other two experimental conditions. These findings support the notion of __________. the Ben Franklin effect justification of effort postdecision dissonance self-esteem enhancement

Answer 1

The facts stipulated in the experiment by Jecker and Landy support the notion of the Ben Franklin effect.

What is the Ben Franklin effect?

This effect of psychology, published in the book "You Are Not So Smart" by David McRaney, indicates that a person tends to have a higher esteem of a person to whom he does a favor or to whom he helps, than of others that don't.

Therefore, when the examiner requests a monetary compensation given directly to him, as a favor, he obtained a higher esteem and evaluation of said persons.

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