Answer:
True
Explanation:
Penetration pricing represents a marketing strategy employed by organisations with the goal of attracting customers to new products or services. These products or services are often offered at lower prices specifically to encourage people to test them and thus bring their awareness to the market, in other words, penetrate the market.
At times penetration pricing is not only used to acquaint consumers to a product, it is also used to thin out a competitor's customer base. Specifically, low prices and as stated in the question heavy couponing are strategies that are used to attract a wide number and range of customers to a product.
Lysol therefore, used penetration pricing based on low sales price and heavy couponing to attract consumers to its sanitizing wipes and when a satisfactory result had been achieved, the pricing rose and the couponing reduced. However, the consumer base is already established.
Answer: push marketing strategy
Explanation:
A Push Marketing Strategy can sometimes be referred to as the push promotional strategy, and this occurs when businesses take their products to the customers.
In this strategy, different marketing techniques are used by the company to push their products to the consumers. This can be seen in the question given as Venus Inc. is utilizing different methods in order to accelerate the sale of its new product.
Answer:
<em>Risk capital</em>
Explanation:
Risk capital <em>relates to funds allocated to risky operation and used to invest heavy-risk, elevated-reward.</em>
Diversification is key to a successful risk capital investment, because the prospects of each investment appear to be undetermined in nature, although the yields may be far above average when an investment is successful.
Answer and Explanation:
The computation is shown below:
1. The selling price per unit is
Particulars Quantity Selling price Total per composite unit
per unit
Windows 7 $113 $791
Doors 3 $253 $759
Total $1,550
2. The variable cost per unit is
Particulars Quantity Variable cost Total per composite unit
per unit
Windows 7 $69 $483
Doors 3 $181.50 $544.50
Total $1,027.50
The contribution margin per unit is
= Selling price - variable cost
= $1,550 - $1,027.50
= $522.50
3. The break even point is
= Fixed cost ÷ contribution margin per unit
= $469,625 ÷ $522.50
= 898.80 units
4. The number of unit is
Particulars Quantity Variable cost Total per composite unit
per unit
Windows 7 $898.80 $6,291.60
Doors 3 $898.80 $2,694.40
Total $8,988
Answer:
3.25 holder/$
Explanation:
Given:
Material cost = $150
Miscellaneous costs = $50
Labor cost = $200
Total production = 1300 candlestick
- Multi-factor productivity = Output / (labor cost+ material cost+capital+Miscellaneous costs)
Multi-factor productivity = 1300 / ($200+$150+$50)
Multi-factor productivity = 1300 / ($400)
Multi-factor Productivity = 3.25 holder/$
