They are called self-values
For number 1 you can put customer satisfaction and it would help because satisfying your customers need will help your business grow more and have more frequent and loyal customers
<span>A depressant must reduce mental activity and decrease physical activity. A depressant acts by interfering with and reducing the levels of activity in neuro-transmitters. This serves to slow down the chemical processes within the brain which consequently lowers the level of mental activity or arousal. The brain also programs the body to reduce the levels of physical activity in a proportionate manner.</span>