If you intend to purchase Tata Nano, describe the stages in the purchase decision process.

1 answer:

6 0

The basic five stages are problem recognition, information search, alternatives evaluation, purchase decision, and post-purchase evaluation.

<h3>What is a purchase?</h3>

A purchase refers to the action of buying something. Purchasing is considered an important course of action.

There are five main stages that a customer needs to undergo before making any decision either to buy a product or not.

The five stages are

Problem recognition- It is the most basic step that ensures if there is a need for purchase.
Information search- The next step is to search the information related to the Tata Nano
Alternatives evaluation- It helps in evaluating the choices available for the product. Other options for cars are taken into consideration.
Purchase decision- After evaluation, a consumer may decide between buying Tata Nano. This decision depends upon the feedback of other people.
Post-purchase evaluation- After purchasing, it may lead to brand loyalty if the customer is satisfied with the purchase.

Learn more about the Purchase decision process here

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