Question

To say that a market segment is measureable means that the segment's ________ can be measured.

Answer 1

To say that a market segment is measurable means that the segment's size and purchasing power can be measured.

By looking at the number of potential customers in your segment, their income, and the number of people in your segment who need the type of product you offer, you can assess the market potential of your segment.

Market segmentation is the process of dividing a broad market, usually consisting of existing and potential customers, into subsets of consumers (called segments) that share some common characteristics.

Effective segmentation should be measurable, accessible, substantive, differentiable, and actionable. When a company properly segments its market, it is more likely to be profitable and successful in the long run.

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