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musickatia [10]
3 years ago
11

List and describe the three variables that contribute to overall ad effectiveness.

Business
1 answer:
liberstina [14]3 years ago
6 0

Answer:

As indicated in your reading in week 6, the overall effectiveness of an ad is a combination of three variables. List and describe these three variables.

Explanation:

a

b

c

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What can you do to help choose the best idea?
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When presented with ideas and choosing the best one, you much decide certain factors to look at. Good factors to decide would be the pros of the idea, cost, convenience, etc. Picking the best idea in a situation means picking the idea that yields the most positives!
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3 years ago
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The three broad categories of message strategies include​ ______________.
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The three broad categories of message strategies include cognitive, affective and conative. Within these message strategies they are broken down into subcategories with their advertising strategies. Cognitive strategies are number based and solid informative advertisements to consumers. Affective strategies focused on developing brand name. Conative strategies are looking for consumer behavior/reactions such as giveaways, promotions and the like. 
4 0
4 years ago
Windsor, Inc. decided to establish a petty cash fund to help ensure internal control over its small cash expenditures. The follo
lions [1.4K]

Answer:

Explanation:

The journal entries are shown below:

1. Petty cash A/c Dr $264.2

       To Cash A/c              $264.2

(Being petty cash fund established)

2. Freight - in expense A/c Dr $75

   Supplies expense A/c Dr $40

   Postage expense A/c Dr $48

   Loan to employees A/c Dr $32

   Miscellaneous expense A/c Dr $51

   Cash over and short A/c Dr $2.9

                                            To Cash A/c Dr $248.9         ($264.2 - $15.3)  

(Being disbursement of cash recorded)

3. Petty Cash A/c Dr $115

          To Cash A/c          $115

(Being increase in petty cash recorded)    

5 0
3 years ago
Mapleleaf Industries declared a $0.85 per share cash dividend. The company has 130,000 shares authorized, 51,000 shares issued,
patriot [66]

Answer:

Mapleleaf Industries

Journal Entry

Debit Cash Dividend $40,800

Credit Dividends Payable $40,800

To record the declaration of $0.85 per share cash dividend.

Explanation:

This journal entry shows the two accounts involved and how they are recorded when a cash dividend is declared (declaration date).

Calculation of cash dividends is based on 48,000 shares of common stock outstanding and not on the issued shares nor the authorized.  Usually, dividends are only payable to shareholders of record, who appear on the register of the company as holders of the shares on the specified date (date of records).

So, the divided equals $40,800 (48,000 x $0.85).

3 0
4 years ago
Read 2 more answers
Chance Co., the parent of a US-based MNC, uses fundamental forecasting to estimate future values of exchange rates. Suppose that
Ghella [55]

Answer:

d. An increase in the value of the pound by 0.6 percent

Explanation:

Given :

Regression equation :  $e_{bp}=b_0+b_1Inf_t+\mu_t$

Change company estimates that $b_0$ to be 0.0 and the value of $b_1$ to be 0.6.

Now, ebp = 0.6 x inf + μt     ----------------- $b_1=0.6$

When Inf = 1 (assume that the error term is 0)

ebp = 0.6 x 1 = 0.6

That is it is an increase in the value of pound by 0.6% with the one unit increase in the $Inf_t$.

Therefore, option (d) is correct.

6 0
3 years ago
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