When Alexius I Komnenoi implored the pope (Urban II) for help, he meant it to reconquer the lost Byzantine lands (and therefore return in to their de facto ruler, a.k.a., the Byzantines). Urban however, decided to merely use that as a façade in order to then invade the Muslims, and retake the holy land.
He also saw the wanted to unite Christianity as a whole (All the sects at the time, Orthodoxy, Catholicism, Paulicianism, Iconoclasts, etc. into a single conglomerate, fighting a common enemy.)
Actually, they have a lot of timber, and in fact export it to India - this is true! Also minerals.
Small countries also attract turism often, and Himalayas are good for tourism too.
The correct answer is farmland.
The answer is Sinners in the Hand of an Angry God
The Great Awakening was a series of Christian revivals, so a sermon on sinners fits the timeframe.
