Purpose=The reason for writing a text
Audience=The intended readers of a text
Tone=The attitude the writer expresses
Style=The writers way of using language
Answer: I think that it means don't be a follower be a leader, because sometimes you have friends that are very fake to you and what I mean by that is that they will pressure you into doing things you really don't want to do but you don't want to make a fool of yourself and loose your "friends"by backing out.And or it might mean that when you're friends are basically pushing you to do things that you don't want to do and know you don't want to do it but you're the type that can't say no.It means that when they are making you do those things and you really don't want to do it you end up saying a firm no.and then you leave it at that and you might even end up unfriending them because you know that they are causing you harm, so you're showing strength and character by doing that because you are showing them a side they have never seen and your telling them that you are basically stronger than you look or feel or that you have a strong personality.
I hope this is correct I'm sorry if it is not, I tried my best
This is true.
This was one of the key concepts of the entire movement. According to them, there are three layers of imagination.
A cheese burger is stacked like an essay or writing
Top bun is the intro
The meat and toppings are your body paragraph full with reasons and evidence supporting your topic
The bottom bun is your conclusion