An effective frequency of an ad means the average number of times a person must receive a message before it is truly received.
<h3>What is an effective frequency?</h3>
It means the number of times that a consumer must be exposed to an advert before the optimization of their likelihood of completing whatever the desired action is will be possibie.
In conclusion, these measures is serves a necessary tactic to drive customers' exposure to a message, product, or service
Since the couple doesn't have that much money to invest and they probably can't afford high investment risks, my best advice would be to invest in mutual funds. Mutual funds provide diversified investments which are generally low risk and long term.
