Which type of nominal decision is characterized by a fairly high degree of product involvement but a low degree of purchase invo

Question

zalisa [80]

2 years ago

7

Which type of nominal decision is characterized by a fairly high degree of product involvement but a low degree of purchase invo

lvement

Business

1 answer:

Ann [662] · Answer 1 · 2023-09-05T17:00:26+03:00

Brand loyal decision is a type of nominal decision that is characterized by a fairly high degree of product involvement by a customer, but a low degree of purchase involvement.

<h3>What is Brand loyal decision?</h3>

A brand loyal decision can be defined as a type of nominal decision which involves a customer having a fairly high degree of involvement in the products offered by a producer (business organization) but a low level of involvement in its purchase.

This ultimately implies that, a brand loyal decision is characterized by a fairly high degree of product involvement with subsequent low degree of purchase involvement.

Read more on decision-making process here: brainly.com/question/1249089