Question

When there is disagreement among members at the same level of marketing channels, such as when best buy and sears engage in a price war on maytag appliances, ________ channel conflict can occur.

Answer 1

When best buy and sears engage in a price war on maytag appliances, Horizontal channel conflict can occur.

What is Horizontal channel conflict?

Horizontal channel conflict can be defined as the type of conflict that arise  when their is a conflict or a disagreement among members that are a similar level of a distribution or marketing channel.

Example when two retailers compete against each other or when two producers compete against each other.

Therefore When best buy and sears engage in a price war on maytag appliances, Horizontal channel conflict can occur.

Learn more about Horizontal channel conflict here:brainly.com/question/14891321