Question

This video illustrates that kohl’s is addressing retail segmentation and targeting by ____________________________.

Answer 1

This video illustrates that Kohl’s is addressing retail segmentation and targeting by b) personalizing its retail offering to meet the different needs of different types of customers.

What is retail segmentation and targeting?

Retail segmentation and targeting is the process by which a company:

• Identifies its potential customers.
• Chooses the customers to pursue.
• Creates value for the targeted customers.

Retail segmentation and targeting is achieved through the segmentation, targeting, and positioning (STP) process.

Answer Options:

a) advertising on different cable channels to reach different types of customers.

b) personalizing its retail offering to meet the different needs of different types of customers.

c) doing all of the above.

d) releasing different clothing lines for Millennials, Gen Xers, and Boomers.

e) concentrating only on Boomers as they represent the largest and most lucrative generational segment.

Thus, the video illustrates that Kohl’s is addressing retail segmentation and targeting by b) personalizing its retail offering to meet the different needs of different types of customers.

Learn more about retail segmentation and targeting at brainly.com/question/15357678