Integrated marketing communications (IMC): "Refers to the coordination of all promotional activities to produce a unified, customer-focused promotional message."
<h3>What is Integrated marketing communications
(IMC)?</h3>
IMC is described as "a planning process meant to ensure that all brand contacts for a product, service, or organisation received by a consumer or prospect are relevant to that person and consistent across time" by the American Marketing Association.
The importance of IMC are-
- To effectively deliver a single message to both potential and current end users, integrated marketing communication helps integrate all key marketing components.
- At a low cost, integrated marketing communication can significantly increase consumer brand recognition.
- Any marketing initiative that employs many channels is considered integrated marketing. For instance, you might see a commercial for a popular new doughnut flavour, then drive by the donut store and see posters of the donut.
To know more about integrated marketing communications (IMC), here
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Answer:
A. $1,517,648 thousand
Explanation:
The computation of the cost of goods sold using the FIFO method is shown below:
= Cost of goods sold under LIFO - (Ending LIFO reserves - Beginning LIFO reserves)
= $1,517,397 - ($4,345 - $4,094)
= $1,517,648
We simply applied the above formula so that the cost of goods sold using the FIFO method could come
All other information i.e given is not relevant. Hence, ignored it
Answer:
Inheritance
Explanation:
The above question highlights example of inheritance. Whenever the ownership of business is transferred from one generation to another, it can be taken as an example of inheritance in a capitalist system.
The same has happened in the above question as well. Chet Bowes who owned his own lanscapped business has now transferred the ownership to his son Josh who has recently taken charge, now it is very much clear from the question neither Josh built the company on his own now was hired on the basis of his capabilities, the transfer happened on the basis of his relationship with the owner of the company. The question shows an example of inheritance.
Answer:
A. Increase employee participation and decrease managerial control.
Explanation:
Unions are basically the key to decrease managerial control as much as possible and increase the power wielded by the workers.
Answer:
$61,640,000
Explanation:
Earning before tax:
= Net income ÷ 60%
= $148,000,000 ÷ 60%
= $246,666,667
EBIT:
= Earning before tax + Interest expense
= $246,666,667 + $46,000,000
= $292,666,667
EVA:
= EBIT(1 - t) - (Capital employed × cost of capital)
= $292,666,667(1 - 0.4) - ($1,036,000,000 × 11%)
= $175,600,000 - 113,960,000
= $61,640,000
