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2 years ago

Which characteristic is most important in identifying which data to collect for marketing research?

1 answer:

3 0

The characteristics of the data includes one which will help in decisions making for marketing actions.

Let understand that "Marketing research" is the process of gathering, recording, analyzing and drawing conclusion on data collected from potential customers of a product to facilitate decision making about a product viability.

The purpose of Marketing research is to provides concrete information which is relevant for decision making in the firm.

Therefore, the characteristics of data that is very important to marketing research are data which will be relevant to draw decisions for marketing actions.

Read more on Marketing Research here

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What is revision?hey

igomit [66]

Answer:

The action of revising

Explanation:

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3 years ago

Read 2 more answers

Sales management at universal containers wants product managers to become more involved with sales deals that are being delayed

pickupchik [31]

If these were the given choices and I had to choose 2 answers.
A. Use an assignment rule to notify product managers when opportunities are updated.
B. Create a Chatter group to share product information with the sales team, product managers, and customers.
C. @mention product managers in Chatter posts on relevant sales deals.
D. Add the opportunity team, product managers, and customers to libraries containing files relevant to sales deals.

My answers are:
B. Create a Chatter group to share product information with the sales team, product managers, and customers.
C. @mention product managers in Chatter posts on relevant sales deals.

Chatter group is real time. It is faster and more convenient to discuss product details that are needed to boost sales. Rather than looking for a product manager, one can simply post questions and clarifications on the chatter group and everybody can see the answers. It reduces redundancies.

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3 years ago

Protsky Inc. paid a dividend of $2.20 per share this year. The dividend growth rate for Protsky's dividends is 3 percent per yea

charle [14.2K]

Your answer is eight

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3 years ago

Roadway Corporation produces a special line of plastic toy racing cars. Roadway Corporation , produces the cars in batches. To m

r-ruslan [8.4K]

Answer:

the efficiency variance for variable overhead setup costs is $4,810 favorable

Explanation:

The computation of the efficiency variance for variable overhead setup costs is shown below;

= ((15,700 ÷ 265) × 4.25) × $45 - ((15,700 ÷ 325) × 3) × $45

= $11,330.6604 - $6,521.5384

= $4,809.12 favorable

= $4,810 favorable

hence, the efficiency variance for variable overhead setup costs is $4,810 favorable

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3 years ago

Segmented Income Statement Gorman Nurseries Inc. grows poinsettias and fruit trees in a green house/nursery operation. The follo

bija089 [108]

Answer:

Poinsettias records a loss of $118,125

Fruit Trees records a profit of $92,325

The company therefore records an overall $25,800 loss

NB: See the workings below see the assumption mad to allocate common expenses since none is given in the question.

Explanation:

Variable costing income statement is a type of income statement that records variable cost separately first to determine the contribution margin and thereafter record the fixed cost which is further split into direct fixed expenses and common expenses.

The segmented income statement for Gorman Nurseries for the coming year can therefore be presented as follows:

Gorman Nurseries Inc.

Segmented Income Statement

For the coming year

Particulars Poinsettias ($) Fruit Trees ($) Total ($)

Sales 970,000 3,100,000 4,070,000

Variable COGS (460,000) (1,630,000) (2,090,000)

Variable selling exp. (w1.) (38,800) (124,000) (162,800)

Contribution margin 471,200 1,346,000 1,817,200

Direct fixed overhead (160,000) (200,000) (360,000)

Direct fixed S $ Admn exp. (146,000) (87,000) (233,000)

Segment margin 165,200 1,059,000 1,224,200

Common fixed overh. (w2a) (176,077) (623,923) (800,000)

Common S $ Admn ex (w2b) (107,248) (342,752) (450,000)

Segment Net Income (loss)  (118,125)   92,325   (25,800) 

Workings:

w1. Variable selling expenses = Sales * Commission percentage

Poinsettias = $970,000 * 4% = $38,8000

Fruit Trees = $3,100,000 * 4% = $124,000

w2. Allocation of common expenses using the following assuptions:

a) Use cost of goods sold (COGS) to allocate Common fixed overhead:

Poinsettias = (460,000 / 2,090,000) * $800,000 = $176,077

Fruit Trees = (1,630,000 / 2,090,000) * $800,000 = $623,923

b) Use common selling and administrative expense using Sales:

Poinsettias = (970,000 / 4,070,000) * $450,000 = $176,077

Fruit Trees = (3,100,000 / 4,070,000) * $450,000 = $623,923

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3 years ago