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2 years ago

Which characteristic is most important in identifying which data to collect for marketing research?

1 answer:

3 0

The characteristics of the data includes one which will help in decisions making for marketing actions.

Let understand that "Marketing research" is the process of gathering, recording, analyzing and drawing conclusion on data collected from potential customers of a product to facilitate decision making about a product viability.

The purpose of Marketing research is to provides concrete information which is relevant for decision making in the firm.

Therefore, the characteristics of data that is very important to marketing research are data which will be relevant to draw decisions for marketing actions.

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Luxury motors introduced a new car to its already popular sedan line. The new car sold very well in its first year, so the compa

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The company experienced cannibalization from the new car from its existing product line.

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2 years ago

Why is research and development an integral part of the designing and producing process of an aerospace product? Select the best

kolbaska11 [484]

Answer:

C. The aerospace industry is constantly pushing the limits of technology

Explanation:

Aerospace industry is a leader in the creation of new products and materials that constantly push the limits of technology, that's why research and development are an integral part of this industry.

They always seek to create new materials that are lighter and more durable to send to space and face the extreme conditions out there. Then, many of those innovations are modified for use on the planet by regular people.

All employees in the industry are highly educated and skilled.

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3 years ago

Read 2 more answers

A bank with a negative repricing (or funding) gap faces refinancing risk. Group of answer choices True False

guajiro [1.7K]

Answer:

True

Explanation:

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2 years ago

The Acme Corporation has been acquired by the Conglomerate Corporation. To help finance the takeover, Conglomerate is going to l

vovangra [49]

Answer:

The one-year liquidity index for these securities is 0.862

Explanation:

For computing the liquidity index, we have to use the formula which is shown below:

= (IBM stock face value ÷ total amount of face value) × (IBM current liquidation value ÷ IBM one year liquidation value) + (GE stock face value ÷ total amount of face value) × (GE current liquidation value ÷ GE one year liquidation value) + (Treasury securities stock face value ÷ total amount of face value) × (Treasury securities current liquidation value ÷ Treasury securities one year liquidation value)

where,

total amount of face value = IBM stock face value + GE stock face value + Treasury securities face value

= $15,000 + $6,000 + $20,000

= $41,000

Now put these values to the above formula

= ($15,000 ÷ $41,000) × ($14,900 ÷ $15,500) + ($6,000 ÷ $41,000) × ($3,000 ÷ $3,400) + ($20,000 ÷ $41,000) × ($15,000 ÷ $19,000)

= 0.365 × 0.961 + 0.146 × 0.882 + 0.487 × 0.789

= 0.350 + 0.128 + 0.384

= 0.862

Hence, the one-year liquidity index for these securities is 0.862

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3 years ago

Macroeconomic forces contribute to an industry's ability to be profitable. Which of the following examples shows how a company m

Elis [28]

Answer:

A home mortgage company creates a sales promotion with incentives for potential home buyers to take advantage of a particularly favourable interest rate.

Explanation:

Companies usually give numerous promotions to their valuable customers to increase the overall sales revenue. In the above scenario, if a home mortgage company creates a sales promotion which attracts customers to buy their product and take advantage of the favourable interest rate is an example of companies focusing on macroeconomic factors. Macroeconomic forces are important for any company to improve profits.

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3 years ago