All categories

2 years ago

Which characteristic is most important in identifying which data to collect for marketing research?

1 answer:

3 0

The characteristics of the data includes one which will help in decisions making for marketing actions.

Let understand that "Marketing research" is the process of gathering, recording, analyzing and drawing conclusion on data collected from potential customers of a product to facilitate decision making about a product viability.

The purpose of Marketing research is to provides concrete information which is relevant for decision making in the firm.

Therefore, the characteristics of data that is very important to marketing research are data which will be relevant to draw decisions for marketing actions.

Read more on Marketing Research here

brainly.com/question/16828144

You might be interested in

How did rogo improve his factory's performance on each of these dimensions?

matrenka [14]

He took the advice from Jonah. The way he improved included many steps. First he increased throughput by getting cash while staying in the plant. He managed to deliver all the overdue orders which also helped him getting rid of the excess inventory which was a natural result of more sales. Secondly he reduced the inventory by changing the production process. The plant produced more of those parts which were in demand or which were overdue instead of those excess parts which were occupying the inventory and slowing down the progress.

6 0

2 years ago

In the process of benchmarking for a variable expense (such as payroll) the typical metrics used are "Total Dollars" and "Dollar

g100num [7]

The answer is false

8 0

3 years ago

Fill in the blanks: The plan you present during the advise phase of your inbound sales strategy closes the gap between _______ a

Hitman42 [59]

The plan you present during the advise phase of your inbound sales strategy closes the gap between where the prospect is now and where they want to be.

Explanation:

Inbound sales is a strategy that gives priority to individual customers ' desires, concerns, priorities and ambitions. Rather, retailers seek to reach customers where they are and direct them through the decision-making process rather than concentrate on closing their transactions as soon as possible.

In that phase you need to paint an image that the current plan of your perspective will not get you where you want to go, and that the plan you are about to present will close the gap between where you want to go and where you are now. In your presentation, what you are doing is to explain how to close this gap.

6 0

3 years ago

Precilla Company uses a standard costing system that allows 2 pounds of direct materials for one finished unit of product. Durin

fenix001 [56]

Answer:

actual quantity= 25,000 pounds

Explanation:

Giving the following information:

Standard quantity= 2 pounds per units

Production= 12,000 units

Direct material quantity variance= $5,000 unfavorable

Standard price= 120,000/(2*12,000)= $5

To calculate the actual quantity used in production, we need to use the following formula:

Direct material quantity variance= (standard quantity - actual quantity)*standard price

-5,000 = (24,000 - actual quantity)*5

-5,000 = 120,000 - 5actual quantity

125,000/5 = actual quantity

25,000 = actual quantity

6 0

2 years ago

The cost of overestimating demand is usually harder to determine than the cost of underestimating demand. Group of answer choice

forsale [732]

Answer:

The statement is: False.

Explanation:

In supply chain management, incremental analysis is in charge of determining the cost of ordering one more additional unit of a product over the cost of no requesting that additional unit. The cost of overstimulating demand is the loss of ordering one additional unit and discovering that it cannot be sold. The cost of underestimating demand is the opportunity loss for nor requesting one additional and discovering it could have been sold.

The cost of underestimating demand is more difficult to determine than the cost of overestimating demand because underestimating demand because it involves customer's desires on purchasing a product when not having the resources to do so.

8 0

3 years ago