In a print advertisement, items used to identify the sponsor of the ad, such as the company logo or USP, are referred to as Brand elements
Advertising Management :
Advertising management is a planned managerial process designed to oversee and control the various advertising activities involved in a program to communicate with a firm's target market and which is ultimately designed to influence the consumer's purchase decisions. Advertising is just one element in a company's promotional mix and as such, must be integrated with the overall marketing communications program.
What are brand elements ?
Brand elements mean those elements, features, or traits that differentiate a brand from others. As mentioned earlier, the core purpose of these brand elements is to develop uniqueness in a competitive market. These elements may include slogans, logo, taglines, brand name, packaging, etc.
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Maybe never because Term insurance isn't always there when you need it. Also you can only get term at certain points in your life. Whereas whole life is always available.
Answer:
1. merchant
2. agent and brokers
Explanation:
Merchant wholesalers buy from manufacturers and sell to other businesses. Agents and brokers are essentially independents who provide buying and selling services.
Answer:
The difference between autonomous expenditure and induced expenditure is as follows:
The autonomous expenditure is incurred even without a disposable income. The expenditure is incurred to provide basic necessities of life. In such a situation, the person spends from savings account or borrows to ensure that the basic necessities are provided.
On the other hand, induced expenditure is a disposable income-based expenditure. This implies that when disposable income rises, induced expenditure also rises, and vice versa. Induced expenditure is usually incurred to fund normal goods and services and not necessities. Without disposable income, there is no induced expenditure.
All the four sectors of the economy engage in these expenditures. The public (government) and household sectors are mostly affected. However, even the business and non-profit sectors are also affected by these types of expenditure.
Explanation:
We can distinguish between two types of aggregate expenditure. The first one is autonomous aggregate expenditure, which does not vary with the level of real GDP while induced aggregate expenditure varies with real GDP.
