Question

What is a "total audience viewing behavior measurement" approach?

Answer 1

We can conclude that  the "total audience viewing behavior measurement" approach: measures audience viewing behavior regardless of which device the content was consumed from.

What is "Total Audience Viewing Behavior Measurement" Approach?

In simple terms, "total audience viewing behavior measurement" approach is an approach which companies use to measure the consumption behavior of viewers regardless of which device they use in consuming the content.

This approach covers both active and passive metering devices.

Thus, we can conclude that  the "total audience viewing behavior measurement" approach: measures audience viewing behavior regardless of which device the content was consumed from.

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