Answer:
B, A
Explanation:
A: 16% = 1.0F + 6%; F = 10%; B: 12% = 0.8F + 6%: F = 7.5%; thus, short B and take a long position in A.
The answer is Price Bundling.
Price bundling is a marketing strategy. In this type of strategy, the company combines two or more products to sell them at a lower price than if the same products were sold individually.
It is also called product bundling or product-bundle pricing. As two or more products are combined/ bundled together to sell them at a lower price.
Hence, when Grande Communications offers a lower price to customers who subscribe to Grande television, telephone, and internet services all at once. This is an example of Price Bundling.
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Customer value proposition refers to the assortment of buyer-specific benefits that a seller provides to a buyer when selling a product.
More about the Customer value proposition:
A customer value proposition (CVP) in marketing is the total of the advantages a vendor guarantees a customer will receive in exchange for the related payment (or other value-transfer).
A company can create value in their product or service while marketing to potential customers by using a customer value proposition. This is frequently determined by totaling the benefits that vendors offer to their customers.
Similar to the USP, this is a succinct claim intended to persuade buyers that a specific good or service will be more valuable or better able to address their issue than those offered by competitors.
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