Answer:the four unique attributes of service are intangibility, variability , inseparability and perishability
Explanation:
1) Intangibility.
Refers to part of the business that you can not see ,you can see the product prior purchasing it because it has visible qualities that you can view prior so that you can make comparisons with other similar products .
However this applies to the product only but service is intangible. One can not understand how the service is until they have dealt with buying the actual product from that company.
So one may feel like they are not fully equipped with all the necessary information to make a decision to buy that product.
This can be mediated by increasing communication using different channels.
When you satisfy your current customers they can make referral for you to decrease this intangibility of your business.
You may have to make sure you fully give description of your product in what ever means you can to reach it out there to your target customers.
2) Variability
This means how the similar product varies from company to company so if someone buys a particular phone at a particular shop how will it vary if they were to buy it in your shop.
3) Inseparability
Due to Inseparability customers will have particular expectations and the business has to strive to meet those expectations and needs to avoid customers being disappointed at their products.
4) Perishability
Service can change depending on the changing demand that a business faces for example a restaurants may need to hire more waiters to accommodate those times where they are flooding with customers .
The business has to ensure that supply meets demands.
