<span>A branding strategy in which a firm uses a different brand for each of its products is called individual branding. With the use of this strategy, products from the same company are given a unique identity and name. This is especially useful when companies offer a wide range of products that cater different price markets. </span>
Answer:
The correct answer is: soldiering.
Explanation:
American economist Frederick Winslow Taylor (1856-1915) in his book "<em>The principles of Scientific Management</em>" (1911) described the term soldiering to refer as the act by which individuals decrease the efficiency of their duties at work in purpose because of different adverse situations arose such as few wages incentives or the belief that by increasing productivity the less productive workers could be affected through lay-offs.
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- A firm that treats the whole world as one market by emphasizing the similar cultures in all the countries is called a global marketing firm.
- A firm that observes the world is comprised of different countries and done marketing of products in each country in a varied manner is called a multinational marketing firm.
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What is a marketing firm?</h3>
A marketing firm is an entity that enabled a business to create, execute and sustain the marketing strategies in the consumer market.
- The global marketing firm is the one that creates a standardized market in the scenario of similar cultures and adapts when the cultures are different in the worldwide market.
- The multi-national marketing firm is the entity that introduces varied products, their branding, and promotion in various countries in which they have their businesses.
Therefore, the global marketing firm focuses on marketing in the entire world whereas the multinational marketing firm focuses on the country in which they have their business set up.
Learn more about the marketing in the related link:
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