Question

_____________ is the new-product development phase where hope springs decides that the flavor additive has enough market interest and the company will launch full-scale production and sales.

Answer 1

Commercialization is the new-product development phase where Hope Springs decides that the flavor additive has enough market interest and the company will launch full-scale production and sales.

Commercialization refers to the process of adding and introducing a new product and making it available for purchase from consumers. When you commercialize an item you go through phases from beginning to end of the process.