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ruslelena [56]
3 years ago
13

The data preparation technique used in market segmentation to divide consumers into different homogeneous groups is

Business
1 answer:
ikadub [295]3 years ago
8 0
<span>The data preparation technique used in market segmentation to divide consumers into different homogeneous groups is cluster analysis.
The task of grouping a set of objects is clustering. Market segmentation is a marketing term, in which complete market setup is divided in to segments with consumers of similar demand.</span>
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