Answer:
This question is asking to identify the variable in the experimental statement.
The eye chart is the CONTROL VARIABLE
Explanation:
An experiment consists of several variables to look out for in order to achieve any significant result. These variables are independent variables, dependent variables and control variables. Although independent and dependent variables are the major experimental variables, but control variables are also important.
A control variable is the variable that remains constant or unchanged throughout the experiment. Any change to the control variable will affect the dependent and independent variables. In this question, the eye chart is the CONTROL VARIABLE because it remains constant or unchanged. The same eye chart is used for the experiment.
N.B: The distance to the eye chart is the independent variable while the number of letters visible on the line is the dependent variable. Hence, changing the eye chart (control variable) will affect the distance and the number of letters visible.
Answer: option A) defining a business in terms of goods rather than the benefits customers seek.
Explanation:
As the name implies, myopia, relates to a short-sighted or immediate approach. Marketing myopia explains how a company directs its business activities such as production of goods and services BASED on its own needs rather than considering the demands of the consumers/customers.
This, in turns makes a company appear rigid and unable to respond to market dynamics such as inflation.
