The author's attitude toward the story or toward the reader is known as the tone.
Know your audience or reader: Your informative presentation – whether through speech or essay – should cover a subject not already well known to your audience, but still relevant to them. If you do choose a topic they’re familiar with, then present new and exciting information. Consider the age, knowledge level, and interests of your audience when preparing your informational speech or essay.
Consider your own interests: Think of your own passions and areas of expertise that you think people could benefit from learning more about. Choosing a topic you care about will help your speech or essay be better received. Your passion will keep them engaged and curious to learn more.
Consider length requirements: How much time are you allotted for your informative speech? What is the page requirement for your informative essay? You should be able to thoroughly cover the topic in the amount of time you are given. If you don’t think you have enough knowledge or personal interest to talk about illegal drug use among teens, saving money as a college student, or another informative topic for 20 minutes, you may need to consider a different subject.
The answers would be: Cognitive learning
'Horse of another color' is the opposite expression from Shakespeare's 'a horse of that color' in the Twelfth Night Act 2 Scene 3 where Maria told Sir Toby Belch that her purpose was indeed a horse of that color which meant that Sir Toby Belch got the same idea as hers. So, 'horse of another color' is an idea different from the other.
