Answer:
The correct answer is the option B: clear financial goals and expectations.
Explanation:
To begin with, before a new product is developed a company must follow a precise protocol in which the marketing mix plan is already established and therefore once that the company states the 4Ps of their marketing mix, it establishes the features of the product including characteristics of what it will be and do; the target audience including the costumers' preferences, needs and wants; the distribution channels and the promotion strategy.
To continue, <u><em>the protocol must establishes clear financial goals and expectations</em></u> in order to know how much is available to spend and how much of time will it take to create the product and to obtain the return of investment as well. Therefore, once that the marketing mix is established, the company needs to have in mind their expectations and expenditures.
Answer:
An investment firm or fund is a partnership, trust or corporation that “pools” money from shareholders and invests it in the appropriate security instruments and multiply investment money.
Answer:
a. $1,765,000
Explanation:
Total stockholder’s equity on December 31, 2013 = Total equity at end 2012 – amount paid for 3,000 shares were reacquired at $28 per share – amount paid for 3,000 shares were reacquired at $35 per share + amount collect from 1,800 shares of treasury stock were sold at $30 per share + net income of $450,000
= $1,450,000 – 3,000 * $28 – 3,000 * $35 + 1,8000 *$30 + $450,000 = $1,765,000
Answer:
It increased the depth of their product mix.
The depth of the product mix is basically how many different types of variations of the same product are offered, e.g. Coke, Diet Coke, Coke Zero, etc. Increasing product depth involves new flavors, different package sizes or other specific characteristics regarding the product.
Product width refers to the different types of products offered by the company, e.g. Toyota offers sedans, trucks, SUVs, minivans. In this case, product width is not affected.
Answer:
B. market share
Explanation:
Market share is the percentage of consumers that a company has captured from its specific, desired market within an industry.
