the answer is: empathy
In psychology, empathy is the ability for us to understand the feelings of others.
From the case above, Pete decided to use "Congratulations! Your child is valedictorian!" in his earlier message. This sounded like empty praise that commonly used by people before they ask something to you.
The better method to do this is by appealing to parents' empathy. Pete could begin by telling the parents how highly the people of the school think about their children to make the parents feel pride that currently felt by the school toward their children.
Many Americans believed that women had higher morals than men.
.You can have equal rights and laws about hate crimes and discrimination and stuff like that. You also have to acknowledge it. Because you can't change if you don't see what you do is wrong.