Answer:
c. A model to understand key cultural considerations between different countries, so as to inform global business managers of cultural deviations.
d. A model for predicting financial gain across a globalized market.
Explanation:
Culture plays a key role in the advancement of businesses because the local employees have a way of doing things and a system of beliefs that would affect the business in the long-run. So, if businesses want to be successful, managers would have to understand the culture of the people they work with. This prompted the work of Dutch Philosopher Geert Hofstede who classified the cultural orientation of people across six dimensions which include;
Power Distance
Individualism/Collectivism
Masculinity/Femininity
Uncertainty Avoidance
Long-term/Short-term Orientation and
Restraint/Indulgence
The major aim of his work is to provide an understanding of the key cultural considerations between different countries, so as to inform global business managers of cultural deviations. This model would also help managers to predict how successful their business can be given the culture of the area concerned.
Answer:
The correct answer is (A) Penetration pricing.
Explanation:
In this type of pricing, a product is initially priced low to quickly reach a large part of the market and to encourage the word of mouth marketing from consumers. This strategy works with the expectation that customers will be attracted to the new brand due to the low price. But in the case of batteries, the customer compares quality with a high price (Auger et al., 2010). So, this will not be considered as a successful pricing approach from Energizer.
Reference
Auger, P., Devinney, T. M., Louviere, J. J., & Burke, P. F. (2010). The importance of social product attributes in consumer purchasing decisions: A multi-country comparative study. International Business Review, 19(2), 140-159.
Answer: the correct ianswer is B. Income is a flow variable; wealth is a stock variable.
Explanation:
A stock is measured at one specific time, and represents a quantity existing at that point in time (say, December 31, 2004), which may have accumulated in the past. A flow variable is measured over an interval of time. Therefore, a flow would be measured per unit of time (say a year).
