Question

In the VALS framework, two segments are not confined to a single primary motivation and stand apart based on their abundance or lack of

Answer 1

In the VALS framework, two segments stand apart based on their abundance or lack of psychological, physical, and material resources.

What is the VALS framework?

VALS which means Values and Lifestyles is a unique research approach applied for the psychographic segmentation of the market.

Market segmentation is a tool that helps businesses adapt their products and services to the individuals who are most likely to buy them.

In the VALS framework, two segments are not confined to a single primary motivation and stand apart based on their abundance or lack of:

• Psychological,
• Physical, and
• Material resources.

Learn more about the VALS framework here:

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