The indirect advertising does not directly advertise the product. Sponsorship is example of indirect ad.
The goal of the bandwagon ad is <span> to convince individual consumers that a product is worth purchasing.
Endorsement uses famous person for the advertisement of the product.
Promotional ad </span><span>includes special offers, cents off coupons, temporary price reductions ...
Endorsement is the technique </span><span>of advertising that shows that multiple consumers use a product to build consumer trust in the product.</span>
Answer:
low market growth, high relative market share
Explanation:
In 1970, Bruce D. Henderson created a certain growth-share matrix for the Boston Consulting group in which the cash cow was stated to be a company that operates in a slow-growing industry but with large market share.
Companies are known to love cash cows, reason being that they require minimal amount of money to maintain while the business on its own gives back much more money than one puts into it
Answer:
Point B
Explanation:
A "trough" in essence is just like a dip or a ditch. The answer is B because it is at the lowest point of that dip.
Answer:
The month that is lower than the lower control limit is February ($220,000).
Explanation:
Giving the following information:
Highland Company's standard cost is $250,000.
The allowable deviation is ±10%.
Actual Fixed costs:
January $235,000
February 220,000
March 245,000
April 265,000
May 270,000
June 280,000
First, we need to calculate the lower control limit:
Lower control limit= 250,000*0.9= $225,000
The month that is lower than the lower control limit is February ($220,000).
Answer:
a. Project management maturity is an ongoing process based on continuous improvement.
Explanation:
Maturity models are a prospering approach to improving a company's processes and business process management capabilities. It measures the ability of an organization for continuous improvement in a particular discipline.
Project management maturity models are used to: compare practices against an industry standard, define a systematic route for improving project management practices and evaluate current project management practices.
From the above, we can conclude that the maturity models presented in this chapter all demonstrate that Project management maturity is an ongoing process based on continuous improvement.
