Question

Callie is a successful executive who is also a fitness enthusiast. For years she worked out at Big Jim's Gym, the only gym in her small hometown. However, she felt that the environment at Big Jim's was too masculine, and discovered that her female friends agreed. They disliked the small, smelly locker room, and the limited selection of cardio equipment. Most of them eventually quit going to Big Jim's. Callie talked to Jim Nasium, the owner of Big Jim's, about things he could do to attract more women, but Jim had little interest in making any changes. "I've got all the business I can handle," he told Callie. "Why should I spend a bunch of money to redecorate and add extra equipment

Answer 1

When Callie attempts to identify economic, social, and competitive factors that could affect her success in the gym market, she is engaging in environmental scanning.

What is environmental scanning?

Generally,  environmental scanning is simply defined as the practice of acquiring information on happenings and their relationships within a system's environment.

In conclusion, Callie's escapades in the essay are an economic venture as well as an environmental and social one.

CQ

Mini-CaseCallie is a successful executive who is also a fitness enthusiast. For years she worked out at Big Jim's Gym, the only gym in her small hometown. However, she felt that the environment at Big Jim's was too masculine, and discovered that her female friends agreed. They disliked the small, smelly locker room, and the limited selection of cardio equipment. ....When Callie attempts to identify economic, social, and competitive factors that could affect her success in the gym market, she is engaging in

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