Celebrity endorsers can influence the portion of the public (increasingly small) who otherwise do not have strong candidate preferences and pay so much attention to politics. If the celebrity has huge interest and knowledge of politics so i may get influenced.
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When was celebrity endorsement started in United states?</h3>
Celebrity endorsements in the U.S. were started in 1920, precisely a hundred years ago, with film stars publicly supporting candidate Warren G. Harding in the presidential election. From then on, many other celebrities raised their political opinions among their fanbase for electoral candidate.
Celebrities themselves, by making an endorsement may risk losing a share of their audience and inviting public joke and anger.
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