Answer:
Who am I trying to reach?
Explanation:
Targeting and segmentation is the process by which a company focuses marketing activities regarding a particular product to a defined customer profile.
Certain criteria like income, age, location, culture and so on can be used as a basis for segmentation.
Basically the question that segmentation and targeting answers is - Who am I trying to reach?
In the given scenario the bicycle repair company conducted segmentation research and then targeted their direct mail coupons for a first bike tune-up to that identified customer segment.
So they answered who they want to sell to.
Answer: The correct answer is "c. It is commonly used in the test marketing of new products in isolated geographic areas."
Explanation: The statement "It is commonly used in the test marketing of new products in isolated geographic areas." is true about the experimental method of data collection.
The experimental method of data collection is that by which an experiment is performed establishing the appropriate conditions of the place to run the test and thus collect data effectively.
A good communicator will focus on speaking and listening.
