Question

Question 5 – Identify each of the consumer research methods. What are they? What can they tell you?

Answer 1

The identification of the consumer research methods are:

• Mail questionnaires- Quantitative consumer research
• Consumer panels- Qualitative consumer research
• Focus groups- Qualitative consumer research
• Consumer surveys- Qualitative consumer research

What is a Consumer Research Method?

This refers to the market research that is done in order to study the purchase behavior of a target customer(s).

Hence, we can see that the other answers are:

• Consumer interviews- Qualitative consumer research
• Phone surveys and telephone polls- Quantitative consumer research
• Product registration and warranty cards-Quantitative consumer research
• Consumer Observation- Qualitative consumer research
• Scanner data and automatic records- Quantitative consumer research
• Shopping records-Quantitative consumer research
• Bar code data-Quantitative consumer research
• RFID- Quantitative consumer research
• Online research methods-Qualitative consumer research

Read more about consumer research methods here:

brainly.com/question/20520568

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