The simile of Lines 18 through 23 compares the storm clouds that whip across the sky from the horizon to the zenith to: locks of hair of a frenzied woman. (Ode to the West Wind).
It does not adress the content of what is said but the way it's presented. Therefore also applies to rhetoric since whenever you say anything to promote anything you use rhetoric so that the listener would become interested in whatever it is you are trying to promote