Question

Cora will be a bridesmaid next summer, and has purchased her dress online. The next time she turned on her computer, Cora was surprised to see special offers for matching accessories. This is an example of which marketing strategy?

Answer 1

Answer: direct marketing

   

Explanation: In simple words, it refers to the method of marketing in which the organisation directly communicates to the customer,which is selected on some predetermined criteria, and offers him or her to respond to the  organisation directly as well.

Physical mail, E-mail, telemarketing or calling are some of many sources which are used by an organisation for directly marketing their product.

     In the given case, Cora was offered special offers in the market based upon her previous purchase online. Hence we can conclude that the correct answer is direct marketing.