Question

You are the brand manager for a new line of ready-to-drink coffee line from Pepsi cola. Which opinion leaders or reference groups opinion will you lose to stimulate dseamdn fro your product?

Answer 1

Answer:

e) Use of series of ads showing a typical customer performing a healthy lifestyle activity

Explanation:

Based on the fact that lifestyle is an example of the individual factors that affect the decision making process of consumers

Hence the use of such ad of a healthy lifestyle of a customer has the potential to stimulate the demand for the new product.

Another very strong individual factor will be customer endorsements of the new products.