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Leya [2.2K]
2 years ago
7

You are the brand manager for a new line of ready-to-drink coffee line from Pepsi cola. Which opinion leaders or reference group

s opinion will you lose to stimulate dseamdn fro your product?
Business
1 answer:
Snezhnost [94]2 years ago
3 0

Answer:

e) Use of series of ads showing a typical customer performing a healthy lifestyle activity

Explanation:

Based on the fact that <u>lifestyle is an example of the individual factors that affect the decision making process of consumers</u>

Hence the use of such ad of a healthy lifestyle of a customer has the potential to stimulate the demand for the new product.

Another very strong individual factor will be customer endorsements of the new products.

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Tidewater, Inc., requires its job applicants to take a test that measures their vocabulary and numerical skills. For specific jo
Nataly_w [17]

Answer: performance

Explanation:

When the job applicants for specific jobs are told to perform a sample of the job, this implies that the company is using a performance test.

Performance test simply refers to a test that requires the individuals partaking in it to perform an activity using their skills, ability and knowledge.

6 0
3 years ago
What are the issues of integrity, ethics and law posed in the case study? What options does the woman have, and what should she
Dovator [93]

The integrity, ethics, and law issues raised in the case study are illegal and unethical conduct.

The woman must reject the economic proposal made by the company and maintain her complaint so that the executive is judged for what she did because she would avoid future harm to other employees.

<h3>What is ethics?  </h3>

Ethics is a term that refers to moral philosophy. This focuses on the study of human behavior based on right and wrong according to duty. Contemporary ethics is usually divided into three branches which are:

  • Metaethics studies the origin, nature, and meaning of ethical concepts.
  • Normative ethics seeks norms or standards to regulate human conduct.
  • Applied ethics examines specific ethical controversies.

According to the above, it can be inferred that the situation presented is an example of an unethical and illegal act because the company and the executive want to bribe the employee to prevent the executive from being removed from his position and the company from being judged for endorsing that conduct of the executive.

Note: The question is incomplete because the information is missing. Here is the complete information:

Case study 4

A woman is sexually harassed by a top-level senior executive in a large company. She sues the company, and during settlement discussions she is offered an extremely large monetary settlement. In the agreement, the woman is required to confirm that the executive did nothing wrong, and after the agreement is signed the woman is prohibited from discussing anything about the incident publicly. Before the date scheduled to sign the settlement agreement, the woman's lawyer mentions that she has heard the executive has done this before, and the settlement amount is very large because the company probably had a legal obligation to dismiss the executive previously. The company however wants to keep the executive because he is a big money maker for the company.

What are the issues of integrity, ethics and law posed in the case study? What options does the woman have, and what should she do and why?

Lecturer Guidelines

Some of the issues raised by this case study include initial issues of unethical and unlawful conduct, by the executive and the company; whether the company should allow the executive to continue working because of the revenue he generates, in view of his propensity to harm co-workers, and whether this action is ethical or reflects integrity; whether the company should require the woman to state that the executive did nothing wrong as part of the settlement agreement; whether the woman should agree to this settlement in view of the harm future employees are being exposed to; and whether the woman is prioritising justice for herself over harm to future employees in an acceptable way.

Learn more about ethics in: brainly.com/question/2630782

3 0
2 years ago
When scrutinizing a statement of cash flows in an attempt to gain a better understanding of the client, which would be of most a
Fynjy0 [20]

Answers;

In scrutinizing a statement of cash flows in an attempt to gain a better understanding of the client, the auditor should evaluate to check if the client is meeting interest payments when they are due. The auditor may use information about the client's industry. This is done to evaluate whether significant changes is made in the company from prior periods, including changes in its internal control over financial reporting, affect the risks of material misstatement.

4 0
2 years ago
Assume that a firm hires an additional employee. If the marginal product for that employee is greater than for the previous empl
Tom [10]

If the marginal product for that employee is greater than for the previous employee hired, it must be that there are gains from specialization

<h3>What is marginal product ?</h3>
  • The marginal product or marginal physical productivity of an input (factor of production) in economics, and particularly neoclassical economics, is the change in output that results from using one more unit of a specific input (for example, the change in output when a firm's labor is increased from five to six units), assuming that the quantities of other inputs are kept constant.
  • The marginal product is the mathematical derivative of the production function with respect to that input if the output and the input are infinitely divisible, in which case the marginal "units" are infinitesimal.
  • When more of one input, such as labor, is used while maintaining a constant level of the other input, such as capital, the marginal product initially rises according to the "rule" of declining marginal returns.

To learn more about marginal product with the given link

brainly.com/question/13623353

#SPJ4

8 0
1 year ago
Consider the following information attributed to the material management departmentBudgeted usage of materials-handling labor-ho
drek231 [11]

Answer:

a. $75 an hour for a total of $32,250

Explanation:

The computation of the allocation rate and how much cost is to be allocated is shown below:

Fixed cost per hour = $146,200 ÷ 3,400 hours = $43

Variable cost per hour = $32

So, the total cost per hour equal to

= Fixed cost per hour + Variable cost per hour

= $43 + $32

= $75

And, the total cost allocated is

= 430 hours × $75

= $32,250

4 0
3 years ago
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